The print industry is constantly evolving, and 2024 is shaping up to be a year of significant change. From the normalization of remote and hybrid work to the widespread reach of AI several trends are poised to have a major impact on the way we print.
In this blog post, we’ll look at some of the key print industry trends we expect to see in 2024, and we’ll hear from Mopria Alliance members with their thoughts and expectations for these changes.
Mike Scrutton, Director of Print Strategy & Technology, Adobe
How we use print has evolved and will continue to change. Much as team members aren’t wired to permanent desks by use of dedicated desktop workstations their access to print is evolving. The idea that printing is done solely at the office on the most capable print devices that can print on any type or size of paper, and with all possible finishing is diminishing.
The shift is a focus from deploying a fleet of devices that can all fulfill any possible need of a user at any time, to the increased deployment of smaller devices more suitable to the everyday needs of the user, and closer to them – be that at their hot-desk or when working from home. The emphasis shifts towards “what does the user want to print, and how often.” This ‘customer-centric’ approach will result in a more efficient deployment of our resources at a time when businesses are increasingly prioritizing sustainable practices.
Michael St. Laurent, Print Software and Consumer Services Chief Architect, HP
With the continuing accelerated rate of innovation in the AI space, its impact continues to be felt in all areas including the Print industry. The Managed Services sector has historically leveraged machine learning models to drive efficiency in their support of customers, AI will now further refine that providing an increased level of accuracy around pre-emptive fault detection and supply determination. For consumers, AI capabilities will offer a wealth of customized content creation opportunities at a moment’s notice. Users will be able to independently imagine and create content whether for school or home office resulting in the direct integration of content creation with the print experience removing friction from idea to output.
Dilinur Wushour, President, Kyocera Document Solutions Development America, Inc.
The print industry has been undergoing a digital transformation, with a shift towards digital printing technologies. This allows for more personalized and on-demand printing, reducing waste and increasing efficiency. In 2024, we can expect further integration of digital technologies into the print workflow.
With advancements in data analytics and AI, the print industry is likely to see increased personalization through variable data printing. Businesses can tailor content to specific demographics or even individual preferences, providing a more targeted and effective marketing approach.
In response to these trends, print businesses are expected to invest in new technologies, retrain their workforce, and adapt their business models. Integrating digital solutions and exploring innovative applications of printing technologies are key strategies for staying competitive in the evolving landscape of the print industry.
Eric McCann, Manager, Software Portfolio Marketing, Lexmark
The key to print is to meet the customer where they are and allow the devices to adjust to the ever-changing business landscape as we know it today. Given that reality, we see two key trends.
Flexibility: One trend we see through various customer segments is the need for our devices to adapt to their changing environment. Whether those are devices with high-quality output, so they have use in multiple departments, devices shared by various employees, or even devices that provide adjacent features from print-like scanning or integration into their backend systems–customers want flexibility.
Smart Refresh: We also see a large set of customers opt for devices we can Smart Refresh. Smart Refresh allows the customer to keep devices with little to no service issues in their fleet until they meet an agreed-upon criteria for update, rather than taking the traditional time-based approach to end of life. This allows customers to save money and time and helps drive their sustainability goals.
These are just a few of the key print industry trends that we expect to see in 2024. To stay up-to-date as we continue to follow these closely and other trends with insights from Mopria Alliance members, be sure to follow us on LinkedIn, Facebook, and X. You can also subscribe to our LinkedIn newsletter to get notified any time we share new member roundtables from the likes of HP, Adobe, Kyocera, Lexmark, and other members, all of whom are committed to collaboration and developing innovative printing solutions that meet the needs of businesses and consumers alike.
Please visit mopria.org to learn more about the Mopria Alliance and how we bring together industry leaders to improve the printing and scanning experience.
The MOPRIA ALLIANCE exemplifies the power of collaboration between leading companies in the worldwide printer and scanner business. Founded in 2013 by Canon, HP, Samsung, and Xerox, the alliance’s mission is to provide universal standards and solutions for print and scan. This ensures a seamless experience for the customer with end-to-end print and scan technologies for both consumers and businesses.