How will digital transformation change the printing industry? Read on to hear some of our members‘ perspectives on this topic.
Mike Scrutton, Director of Print Technology & Strategy, Adobe
More documents are being shared electronically as PDFs, and then read on many different surfaces, from phones and tablets to sheets of paper. It’s even more important that when we print a PDF, we get the same look and feel on the paper as we see on screen, with no surprises. The Mopria Print Service has PDF at its heart and makes it easy to print your document reliably from any device to any Mopria certified printer.
Dilinur Wushour, Manager, Software Applications Development, Kyocera Document Solutions
Digital transformation has become a global moment. It is a myth to believe that printing will no longer take place due to digital transformation being the absolute priority.
The constant push toward digitization and smart technologies changes the entire printing industry to come up with new products and features to satisfy the digital demand. Print and publishing will take on a new meaning in digital transformation. Printers and service providers will offer their services via digital platforms. These platforms guarantee customers quality, process reliability, cost-effectiveness, distribution, and worldwide availability. As a result, more is being printed – faster, more personalized, more targeted, and more demand-oriented.
Eric McCann, Manager, Software Portfolio Marketing, Lexmark
Digital transformation will be an area where early adoption and flexibility are key. It covers everything from the hardware and services to the software that enables the printer to become more essential to the everyday worker. We also see more and more customers embracing the multifunction device due to its longevity, adaptability, and flexibility.
Kris Iverson, Principal Development Manager, Microsoft
Microsoft is updating all Windows 10+ devices with the modern print platform supporting Mopria certified printers by July 2022. This “backport” ensures all Windows devices in an organization are ready for Mopria features, unique customization provided by Print Support Apps (PSAs), and integration with Universal Print. Over time, the industry will move away from the venerable Windows printer driver architecture, reducing the complexity and cost to hardware companies especially as new computing platforms emerge. Microsoft’s modern print platform accelerates digital transformation by offering organizations more options to reduce costs and increase security while providing customers with a better printing experience.
Philip Mazzilli, Staff Product Manager, Printers & Imaging, Qualcomm Technologies, Inc.
Today, many documents are created in a digital space and will stay digital, never needing to be printed. But when a document must be printed, the process of doing so needs to be more intuitive than ever. The printing industry will continue to unify printing around basic standards to define compatibility between digital solutions, operating systems, document workflows, and printers, ensuring simple and secure printing is available on-demand in cases where it is needed.
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