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Member Roundtable: Mobile Usage Trends Driving Enterprise and Consumer Product Innovation

By March 10, 2021 No Comments

Trends may come and trends may go, and especially when it comes to the ever-changing environment of mobile.  Here are a few Mopria Alliance members who offered expert insight into the mobile usage trends they see driving enterprise and consumer product innovation.

Mike Scrutton, Director of Print Technology & Strategy, Adobe
Portability and “always-on” means that we’re always (virtually) connected to all information, whether that’s home, office or recreational life. We’ll use a mix of devices in any 24-hour period and expect to pick up where we left off on any of them – that includes the need to print at any point, and from any device.  Today, having a smartwatch that’s always connected to the cloud (whether we’re near a familiar network access point or not) isn’t unusual. Soon all our devices will be as connected.

 

Eric McCann, Manager, Mobile Solutions Marketing, Lexmark
The convenience and familiarity of mobile and personal devices continue to drive business processes and workflows. For example, suppose you’re working on a project and need a copy of a document or receipt. In that case, mobile capture availability enables you to quickly perform the task and jump directly back into the process you were executing.  The most significant innovation to come out of this is the adoption of cloud services to drive digital transformation, and print is a critical part of this.

 

Philip Mazzilli, Staff Product Manager, Printers & Imaging, Qualcomm Technologies, Inc.
Recently I’ve seen some great innovation around enabling “touchless” operations on printers and copiers, by leveraging a user’s mobile phone. Manufacturers are offering apps to duplicate a printer’s control panel on mobile, so functions like copy, scan, and print job release can be done without needing to touch the control panel. And connecting to printers is now easier from mobile, with many manufacturers now supporting touchless connections through NFC, BLE, and QR codes. Much of this is driven by concerns over Covid-19, but I expect these innovations to provide a lasting impact post-Covid, as they provide not just touchless operation, but also accessibility and ease-of-use benefits.

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